Product Marketing Manager ROVIO / Helsinki Metropolitan Area

PUBLISHED: January 27, 2022

Rovio’s Puzzle Studio has their sights set on becoming the most successful casual puzzle game studio in the world. Exploring new and emerging trends in puzzle games, the studio has built a deep understanding of the puzzle genre and its players since its founding in 2014. The studio has introduced innovations in puzzle game core with the free-flowing Angry Birds Dream Blast, and the narrative-driven Small Town Murders, as well as providing players with exciting new content and events in fan-favorite games such as Angry Birds Friends. With their games, Puzzle Studio aims to create a true emotional connection that stays with players even when they’re not playing.
We’re looking for a Product Marketing Manager to join the Product Marketing team, based in Espoo, Finland.
Working as an integral part of the team, the Product Marketing Manager is the ultimate representative of the players. In this role, you will be championing user-centricity in the team and is responsible for the marketing of the game throughout its lifecycle, from initiation to sunset.
You’ll be able to formulate a marketing strategy for maximizing the game’s reach, conversion, and appeal to players, at each stage of its lifecycle: test launch, soft launch, global launch, live ops, autopilot, and sunset.  You will be responsible for selecting the best marketing methods to maximize the game’s potential at each stage and optimizing the entire funnel.  This involves working closely with all parts of the organization: games management, UA, community, marketing creative, finance, and legal.

Your responsibilities as a Product Marketing Manager

    • For Games in Development:
    • Identifying and sizing market opportunities
    • Competitor benchmarks and research
    • Profiling target audiences
    • Identifying growth levers, assessing and optimizing marketability
    • Development and ownership of a brand positioning and packaging for the game


    • For Live Games:
    • Defining Marketing Strategy and execution of the Go-to-Market plan for all stages of the game’s lifecycle
    • Identifying moments with the game team to pitch for featuring on Apple and Google
    • Creating multi-channel marketing campaigns for in-game events


    • Marketing Optimization:
    • Top: UA creative, Influencer, Platform Partnerships, PR, TVC, Radio, Innovative Channels
    • Mid: ASO (Naming), Community, Social Media Marketing, Brand Partnerships,, Seasonality,
    • Low: FTUE, Events, Offers, Features
    • Marketing asset pack delivery and coordination
    • KPIs and reporting


We’re looking for someone who has

    • Experience working within a game team and a good understanding of game development
    • Affinity with puzzle games and willingness to master this genre
    • Experience working with cross-functional teams
    • Understanding of the mobile marketing funnel: UA, ASO, FTUE
    • Well-organized working style and ability to quickly learn new things in a fast-paced working environment
    • Fluency in English, both written and spoken
    • Passion for mobile games and game-related marketing communications
    • Data-informed, KPI, and a results-oriented mindset


What you get when you join us

  • Career development: we help you grow and achieve your professional goals
  • Relocation assistance if you’re from abroad
  • Flexible working hours
  • We are a community that is hands-on, open, collaborative, and ambitious.
  • Truly international environment: you will hear a number of languages in our workplace and can join a variety of activities that we come up with together.
  • Work with top talents in the gaming industry
We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.