PUBLISHED: January 12, 2018
As Marketing Manager you oversee our players’ journey from first contact with our brand to continued engagement in Drive Ahead! communities.
We’re looking for a team member to create and implement a marketing strategy for Drive Ahead! Games. This covers defining the positioning, target segments, key messages and channels for engaging the fan base. With a marketing growth hacking approach, you grow our brand value and user base, increase time spent with the brand on social media and communities, and engage influencers for measurable impact on key performance indicators as well as bottom line revenue.
- Creating and implementing marketing programs based on our strategy
- Understanding who our players are, how they find our games, what they desire, and what they enjoy doing in our games through analytics and our community
- Finding new opportunities to grow and engage our fans base through partnerships with influencers and entertainment brands
- Measuring conversions in a marketing funnel, collaborating with Product Manager and Game Leads to optimize return on marketing investment and game financial performance
Requirements for Candidates
- 3+ years experience in digital/content/community marketing in the gaming industry
- Understanding of the dynamics in game communities in different channels: forums, social networking services, video streaming, etc.
- Passion for storytelling through online video and streaming gaming content
- Long experience of playing games and knowledge of different game genres
- Fluent or native English written and spoken skills
- Ability to produce audiovisual content is considered a benefit
What We Offer
The Drive Ahead! Brand is the best way to play, share and watch fun games. With a perfect mix of random, crazy fun and casual competitive skill gaming, our vision is to be the #1 choice for action, racing and sports genre fans. We offer a unique opportunity to work with a large and active community of highly engaged players. We make updates and publish new titles with the support of our fan base of 10 m monthly active users.
As a studio we build the Drive Ahead! Brand by creating games that are social through online multiplayer gaming & video streaming as well as highly engaging through live-ops. We continue to enhance the social experience of our games by expanding to new platforms and technologies such as AR. So this is your chance to work with games in the fastest growing areas of the industry.
Dodreams is a growth company made of self-organizing, small and effective teams. Our 20+ employee team is based in Helsinki, Finland. We combine the best parts of a startup and established company. Founded in 2008, we have strong financial standing and also grow fast with the Drive Ahead! Family of Games. As Marketing Manager, you will play a key role in creating the player experience for the portfolio. As an employer, we offer a comprehensive health care plan and flexible working hours. We provide relocation support for international candidates.
How To Apply
Send your resume through Linked in [link] by February 9th, 2018. Any questions may be steered to firstname.lastname@example.org with the subject “Marketing Manager Question”.