Marketing Data Analyst FUTUREPLAY GAMES / Helsinki

PUBLISHED: April 6, 2023


We are looking for a Marketing Data Analyst who will help us analyze our marketing performance, draw actionable insights, and improve our activities in the marketing domain.


We have an operating model where our data analysts are embedded into domains to foster a deep domain understanding. They are also part of our larger data team that looks after the data platform, analytics processes, and the personal development of our data professionals




  • Prioritize analytics initiatives closely with the marketing team (user acquisition & creatives)
  • Analyze the performance of our marketing activities and our acquisition funnel
  • Design, implement and maintain data models and dashboards
  • Design, implement and maintain forecasting models for lifetime value, payback window, and other similar use cases
  • Work together with data engineers to safeguard our data quality


We require:

  • Advanced SQL skills (preferably in the context of cloud data warehouses)
  • Experience using a modern BI tool (e.g. Looker, Tableau, PowerBI or similar)
  • Experience with data modeling
  • Good communication and interpersonal skills to help spread insights across the organization
  • Ability to work independently


We admire:

  • Experience with Python
  • Working knowledge of Git
  • Understanding of statistical experiment design and forecasting models
  • Past work experience in digital marketing / mobile marketing / gaming analytics


We offer:

  • True ownership and responsibility in one of the best gaming companies in Finland
  • Work with a modern data stack built on BigQuery, Looker and Airflow
  • Competitive salary and benefits, flexible working hours
  • Great working conditions in an exciting and agile environment
  • Space to grow and learn
  • A hybrid work model with main office in Helsinki, relocation support available
  • Remote work within EU timezone is also possible

How to apply

If you are passionate about games and want to work on a successful casual game in a low-hierarchy community of talented game developers, we want to hear from you! Please apply through our Career site by sending us your cover letter and CV. Please note that we may start discussions with the most suitable candidates already during the application period, and the position will be filled as soon as we find a match.


About Futureplay

Futureplay was founded in 2015 by a team of five Finnish game industry veterans who shared a vision to transform the way mobile games are played around the world. In the short years since, we have released seven titles that have been played by over 120 million people worldwide, and expanded our team to more than 60 people.


We focus on creating beautifully designed, easy-to-pick-up-and-play mobile games, and our portfolio includes successful games like Idle Farming Empire, Battlelands Royale & Merge Gardens. With the recent acquisition by Plarium we’ll stay independent, but can achieve much more under their wings.


We are committed to creating an inclusive working environment and providing the same opportunities for everyone. We value people with diverse backgrounds, experiences and ideas, so even if you feel like you don’t meet all the requirements listed here but feel that you have the potential, we encourage you to apply!